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Stella Artois X Anomaly,
Winner of the brief W/23​
Strategy
In order to sell Stella Artois as a sophisticated beer option, the research explored the target consumer thoroughly. Millennials and Gen Z are all about making time and space to exchange knowledge with their circle of close friends—a ritual they hold very dear. This audience is all about partaking in novel experiences to feed their curiosity and expand their horizons.
The "Premium Rituals" campaign revolves around this premium window of time, where stories told at the table feed a deeper narrative of friendship and belonging. 
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