Sara B.

Assignment:

 

To make VH products a reliable go-to staple for busy modern cooks and guarantee a 40% household penetration outside of the province of Quebec. 

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Challenges:

 

Due to the pandemic restrictions, many Canadian families began cooking more at home. However, this new reality came with working from home and online schooling. That's why they need flavorful & easy-to-make recipes. These families come in all shapes and sizes, with different approaches to cooking and to life.

 

Solution: 

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VH is aware of how busy everybody is. Our solution is to show how VH sauces are designed to make you enjoy family time, by spending less time in the kitchen.

 

The campaign is designed to celebrate family time and the concept of family, in all shapes and sizes, each with a different story to tell. “Enjoy Togetherness 2021” was developed as a digital and IRL campaign to provide people with easy to access recipes, using a recipe generator to answer all cravings.