Sara B.

Cultural culinary traditions open conversations and bring people closer, creating a sense of belonging through sharing. Being aware of the multi-cultural nature of the Canadian market, the campaign brings this wealth of foods and tastes to center stage, by creating a set of amazing dips for McDonald's legendary fries.

 

The campaign takes place around the holiday season and is inspired by the idea of being a good neighbor. It also carries a philanthropic statement that alignes with the brands efforts to fight food insecurity and bring more funds and awareness towards hunger relief. 

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Campaign's tagline: "Dipped'n Love"

Campaign headline:

"Taste the world in a dip"