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Airbnb
Art Direction & Strategy
The campaign idea revolves around the airbnb jargon found on its platform, often presented as a checklist allowing personalized search results. I used these words + a tagline to convey the platform's ability to satisfy any "checklist".
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This campaign relies on earthy and yellow-toned elements to convey warmth, in a flagrant contrast with the ongoing cold. The visuals are a promise of a better and gentler weather found a few clicks away. In doing so, I've reinforced the rare aspect of my visuals to make it desirable to watch, click and visit.
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Campaign tagline: "Checklist? Sorted."
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