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Toyota Bz4X 2022
Art Direction & Strategy
Toyota Bz4X is the anticipated release of 2022, as the first electric car made by Toyota.
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Campaign insight :
Innovation is a circular take on time, that draws from continuity the power to recycle ideas and explore new possibilities.
The idea of a car is a provocative statement of human resourcefulness. Innovation carries the promise of movement and continuity. The campaign execution focuses on electricity as an ever present element in this journey , from survival to comfort.
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Campaign tagline:
"BZ4X By Toyota. Know your elements."
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