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Projects
Projects
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VH Sauce
Campaign strategy, Art direction
Assignment: Make VH products a reliable go-to staple for busy modern cooks and guarantee a 40% household penetration outside of the province of Quebec.
Budweiser X Bluejays
Media Planning, Copywriting
Assignment: Rally Budweiser fans to celebrate the Blue Jays and to mark the end of Covid related restrictions and reconnect after a year away from the outdoor life.
Travel Canada
Campaign Strategist, Art direction, Copywriter
How can we get young Canadians to travel within their own borders in 2021?
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